The Top 5 Things Most Small Business Websites Are Missing (and How to Fix Them)

Most small business websites aren’t broken—they’re just incomplete.

It’s not your fault if your site feels more like an online business card than a tool that actually helps you attract clients. You were likely never taught how to think about your website strategically. The good news? You can fix it.

Here are the top 5 things most small business websites are missing—and how adding them can transform your site into a confidence-boosting, client-booking asset:

1. A Clear Purpose for Each Page

It’s easy to throw content onto your website without a clear plan. But every page on your site should answer:

• Who is this for?

• What do I want them to do next?

Without clarity, visitors get confused and leave without taking action. Start by reviewing each page, asking what single action you want your reader to take, and adjusting your content and layout to guide them there.

2. Messaging That Speaks to Your Ideal Client

Too many websites are filled with “me, me, me” language. The problem? Your clients care about themselves, not your bio. Your website should focus on the transformation you provide and the problems you help solve, using words your ideal clients actually use.

If you haven’t defined your ideal client or shifted your copy to speak to them directly, this is a game-changer.

3. A Simple, Strategic Layout

Many DIY websites overwhelm visitors with cluttered layouts, random buttons, and scattered information. A clean, strategic layout guides your visitors’ eyes down the page, helping them know what to read first, what to do next, and how to get in touch.

It’s not about being fancy, it’s about being clear.

4. Compelling Calls to Action

If your site visitors have to “figure out” how to work with you, they won’t. Your website needs clear, compelling calls to action (CTAs) throughout:

• “Book a Free Call”

• “Download My Free Guide”

• “Start Your Healing Journey”

CTAs should stand out visually and align with the journey you want your client to take.

5. Consistent Branding (Beyond Just a Logo)

Branding isn’t just your logo—it’s your colors, fonts, imagery, and the feeling your website gives visitors. A cohesive, consistent brand builds trust and helps your business stand out, even in crowded markets.

If your site feels pieced together with random colors and mismatched styles, it’s time for a refresh.

Ready to Transform Your Website?

If you’re realizing your website is missing these essentials, you’re not alone. That’s exactly why I created the Website Workbook for Entrepreneurs and Small Business Owners—to guide you step-by-step in planning, writing, and designing a website that actually helps your business grow.

This workbook helps you:

✅ Clarify your website’s purpose

✅ Write client-focused messaging

✅ Create a clean, strategic layout

✅ Develop compelling calls to action

✅ Build a consistent, confidence-boosting brand

All in plain English, without overwhelm.

Ready to transform your website from “just existing” to “actually working for your business”?

Grab your Website Workbook here and start building your website with clarity and confidence today!

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