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Cavelier Wine Bar

Brand Identity | Website | Print | photography

🚀  May 2024 | 📍 Port Washington, WI

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project overview

When Kelly dreamed up a fresh kind of gathering place — something brighter, more intentional, and deeply rooted in local spirit — she knew the typical coffee shop or bar just wouldn’t cut it. She wanted to build something different: a warm, welcoming third space that sparked connection and conversation in my lakeside hometown.

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After collaborating on her first business, Locally Inspired, Kelly returned to me for full creative support to bring her next vision to life — from the name to the final launch. Together, we crafted Cavelier, a name inspired by early explorers of Lake Michigan and a perfect fit for a brand built on curiosity, adventure, and community.​ My role included:
 

  • Brand strategy and naming with meaning and story baked in from the start

  • Visual identity design that feels grounded in use, yet adventurous in spirit

  • Website design to showcase the space and attract both locals and travelers

  • On-location photography that captured the mood and personality of the venue and events

  • Custom print menu design that completed the branded experience

 

This project is a perfect example of how intentional design goes beyond logos. It shapes how people feel when they discover your business, online and in person.

what the client had to say

Kelly brown, owner

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"Working with Amanda Keller was an absolute pleasure. From the very first conversation, Amanda demonstrated a deep understanding of how to take a brand from concept to reality, and she brought Cavelier Wine Bar to life in a way that exceeded all expectations. S was responsive, collaborative, and consistently delivered high-quality work on schedule."

 

Amanda skillfully crafted a brand identity that perfectly reflects who we are — sophisticated yet approachable, modern with a timeless feel. Every detail, from the logo and color palette to the tone of the website content, was thoughtfully curated. It set the foundation for creating out how our space looks and feels as well. We consistently receive compliments on our logo and branding.

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The website she built is not only visually stunning but also incredibly functional. It’s intuitive, easy to navigate, and captures the ambiance and personality of our space. We get a high level of traffic to our website! It has helped us effectively and efficiently communicate events, wine club details and our menu to customers. 

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Having a well crafted brand identity makes creating additional marketing materials a breeze and provides cohesiveness across all aspects." 

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