Get to Know Your Business’ New Best Friend

Friendly yet fiercely strategic, I’m the creative partner who can build you an online conversion machine that turns browsers into buyers.

Let's Work Together

Web Designer. Digital Marketer. Photographer. Small Town Girl.

I’m Amanda Keller, founder of Northwoods Creative + Marketing. For more than 14 years, I’ve been helping businesses turn their online presence into their most powerful sales tool — through design that connects, copy that converts, and strategy that sells.

Let’s stay connected:

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Meet Amanda

Meet Amanda

A smiling woman with glasses holding a professional camera outdoors, standing in a park or forested area.

Who I Work With & How I Help

I help businesses clarify their message, elevate their presence, and build websites that feel aligned, credible, and conversion-ready (without sacrificing the human side of their work.) If you’re deeply invested in the people you serve and ready for a trusted partner who can translate your value into real results, we’re probably a great match!

I create for service providers who sell expertise, not physical products:

  • Coaches & Therapists

  • Authors

  • Educators

  • Bars & Restaurants

  • Travel Agents

  • Creatives & Photographers

  • Contractors

  • Spiritual Healers

  • Podcasters

  • Tattoo Artists

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I’m not the right fit if you’re looking for the bare minimum, want an order-taker instead of a strategic partner, or are more focused on pinching pennies than investing in meaningful growth.

Value Driven, Heart Centered

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My business values are a direct reflection of my personal ones. They guide every design decision I make and every client interaction. When your brand is rooted in clear, authentic values, it naturally attracts the right people and builds real trust. Strong values create alignment — in your business, your message, and the clients who are drawn to work with you.

  • I'm eager to do business with authentic people who choose joy and gratitude and put others first. Always leave a seat at the table, always be the loudest cheerleader, and always live and lead from your heart. 

  • I give myself permission to messy action, ask for help, and follow in the footsteps of those who've done it before. Stay hungry, stay curious and stay humble enough to share your success and knowledge with others.

  • I strive to make unique creative guaranteed to make you stand out. Through well-crafted designs, vivid branding and daring messaging, I make bold moves that expand horizons.

is home. I’m a Great Lakes girl at heart, where “Midwest Nice” isn’t just a saying — it’s how I do business. Genuine care, honest communication, and small-town values shape every project.

📍 Southeast Wisconsin

is inspired by the street I grew up on — the place where my creativity and artistry were born (and where I started designing before I even knew what design was).

🏠 My Business Name

I believe design must serve a purpose. It’s not just decoration — it’s communication. While I create intuitively, my work is grounded in proven strategy, human psychology, and user behavior. I’m not in business to shuffle pixels or follow trends; every decision is intentionally made to drive people to act AND feel. My foundation is solid and uncompromising, while my process remains fluid, collaborative, and fully human.

My Design Philosophy

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A circular logo with the words "Small Town Girl" repeated at the top and bottom in gold text. In the center, there is a white smiley face with heart-shaped eyes.

FEATURES