Custom Website Design for Service Providers
Designed to attract the right clients, convert visitors into buyers, build trust, and grow your business!
You’re doing the work. But is your website doing its job?
You’ve got passion, expertise, and clients who love what you do. You’ve poured your heart into your business and sacrificed more sleepless nights than you can count — but your online presence? It doesn’t reflect that.
Maybe it’s outdated, cluttered, or just plain “meh.” Maybe it’s not bringing in the inquiries you expected. Or maybe you’re simply overwhelmed by all the tech and design decisions — and have been avoiding hitting publish altogether.
The truth is, a confusing or underperforming website costs you more than you realize. Visitors don’t stick around. Trust quietly erodes. And potential clients move on to someone who looks more established.
You — and the business you’ve worked so hard to build — deserve better. You deserve a website that reflects your credibility, clearly communicates your value, and works around the clock to grow your business.
That’s where I come in — designing strategic, conversion-focused websites that feel aligned and actually perform, helping small businesses scale with clarity and confidence.
Impress Visitors
Make a powerful and lasting first impression with a professional design that instantly builds trust and positions your business as the right choice.
Increase Visibility
Through SEO best practices and strategic site structure, your business will become more discoverable by the people who need you most.
Attract New Clients
Turn curious visitors into enthusiastic inquiries with a website designed to eliminate friction and get them excited to work with you before they even meet you.
Show Up Confidently
No more cringing when someone asks for your URL. Feel proud knowing it reflects your expertise, personality, and the true value of your services.
I Wanna Help You Help More People
(Here’s Why I’m Qualified to Do That)
I might struggle keeping my houseplants alive, but when it comes to small businesses, I’m all in. I’m Amanda Keller, owner of Northwoods Creative + Marketing — a small-town designer with big-picture strategy, helping service-based businesses look polished, sound confident, and sell with ease.
With 13 years leading creative for a $300M Inc. 5000 brand — and more than 70 clients of my own — I’ve learned exactly what makes people click (literally). From visuals to copy to marketing strategy, I help transform chaos into clarity and clicks into clients.
What You Get
*
What You Get *
A Complete, Responsive Website
A fully custom website built to look stunning and perform seamlessly across every device. Every page is designed to tell your story, showcase your services, and motivate visitors to act.
Strategic User Experience
A website that’s not just pretty, but purposeful. From layout to navigation, every click is thoughtfully planned to keep visitors engaged, informed, and feeling represented and understood.
Creative Direction
Design that’s backed by strategy, experience, and an intuitive understanding of your offers. I guide the visual direction so every element feels intentional, cohesive, and unmistakably on brand.
Foundational Optimization
Behind every high-converting site is a powerful foundation. Your images, SEO, metadata, and alt text are all optimized for speed, accessibility, and search. Setting you up for long-term success online!
Copy Support
Words that work as hard as your visuals. I help refine your messaging for clarity, connection, and conversion — using proven, persuasive copy tactics that get people begging you to take their money.
Compliance Steps
Your website should protect you as much as it promotes you. I follow accessibility and privacy best practices to help reduce legal risks and create a safer, more trustworthy experience for your visitors.
From Forgettable to Booked Out: Transform How You Show Up and Get Results Online
Go from a website that:
✘ Hasn’t even earned back the cost of your domain name
✘ Was built DIY (and it shows)
✘ Screams “dollar menu” when you’re serving surf & turf
✘ Exposes your imposter syndrome
✘ Sends clients running into your competitor’s arms
✘ Looked “good enough” when you first launched … 7 years ago
✘ Was built as a well-meaning favor from a friend, not a foundation for growth
To one that:
✔ Frames your value as undeniable and makes your prices unquestionable
✔ Looks every bit as professional as you are so your online presence finally matches the business you’ve built
✔ Reflects the reliable, capable service provider you are at your core
✔ Layers on “know, like, and trust” with every new visitor
✔ Pays for itself faster than any other site you’ve had before it
✔ Is built for longevity — ready to evolve as your business does
Web Design Work in Action
“Amanda understands business, and knows how to combine that expertise with dynamic design and exceptional marketing.”
— Kathleen | Co-Founder & CEO
📍 Based in Colorado
“She is incredibly perceptive and talented, ready to take feedback and then turn the content into magic. My website looks better than anything I could have imagined, and there is no way I could have done it on my own.”
— Yael | Owner
📍 Based in Texas
“My website turned out absolutely incredible! Amanda was so easy to work with and extremely attentive!”
— George | Shop Owner & Artist
📍 Based in Wisconsin
Website Package Q&A
-
My web design packages start at $2,500, and every project is tailored to your business goals and growth stage.
I understand that investing in a website can feel big — but a poor design or underperforming site costs far more in lost trust, sales, and opportunities. I’ll always recommend the option that gives you the best long-term value and sets your business up for success.
When you’re ready to invest in doing things right, I’ll make sure every dollar you spend moves you closer to where you want to be.
-
Yes, of course! I do require a down payment to get started and final payment before delivery — but along the way, I try to be flexible with a payment schedule that best fits your budget.
-
The builder we use for your site will be determined by your business needs. It’s my goal to set you up on a platform that’s easy for you to manage on your own after launch.
I specialize in Wix and Squarespace, or I can deliver design files of your site so that you can hand it off to a developer for a custom build.
-
Fill out the form on my Contact page and you’ll hear from me shortly. We’ll schedule a discovery call to find if we’re a good fit. If we decide to move forward, I’ll send the boring stuff (contract + invoice for down payment) and then interview to fully understand your goals and business. Then I get started bringing your vision to life!
-
Short answer, yes! I offer platform training to help you feel comfortable with maintaining your website, as well as add-on services for site updates as well as other marketing support.
Finally Get a High-Converting Website You Can Feel Confident In — Without the Overwhelm of Doing It Yourself
Your Dream Website, Done for You — So You Can Stop Stressing and Start Growing!
Professional Design
A website that’s beautiful and built to perform.
Makes your business look professional, credible, and unforgettable
Oozes your brand personality and gives off an instant sense of trust
Is visually cohesive, polished, and custom (no cookie-cutter templates here!)
Feels like an extension of you — confident, experienced, and one-of-a-kind
Marketing Best Practices
Strategy that sells without feeling “salesy.”
Beckons your dream customers like a lighthouse and inspires them to act
Includes persuasion best practices and irresistible calls to action
Connects visitors to your story, mission and values — compelling them to take the next step with your offer
Turns casual browsers into booked clients through trust-building design
Aligned & Authentic
Feels like home — effortless, genuine, on-brand.
Visually and verbally connects your services to your purpose and passion
Builds emotional connection with your audience through storytelling
Works harder behind the scenes so you don’t have to
Makes you feel proud, confident, and ready to show up online