Northwoods Creative + Marketing Client Showcase
Outliers Writing University
“You don’t need to look any further for a website designer! Amanda is truly extraordinary. She is that very unique combination of incredible creativity, insight, practicality and logic. She understands business, and knows how to combine that expertise with dynamic design and exceptional marketing. She is a tireless worker and doesn’t stop until she’s overturned every stone to find the perfect solution to your needs. I truly can’t recommend her highly enough.”
— Kathleen Antrim | Co-Owner
“Amanda completely reconstructed our Outliers Writing University website. She not only created a beautiful site she streamlined the maintenance and updating process making things much more user friendly. Her insights were spot on and she was a pleasure to work with. If you need a site constructed or updated, look no further.”
— DP Lyle, MD | Co-Owner
Project Overview
Outliers Writing University helps writers master storytelling through immersive online classes. Their old site was confusing and difficult to update, so I redesigned it for clarity, conversion, and ease of use.
Deliverables:
Wix website redesign
Improved navigation and UX to increase class sales
Wix Events integration
Backend optimization for team efficiency
Impact: A smoother user experience that helps students find and enroll in classes with ease — and an overall more professional, clean, and classy design
62%
Increase in visitors from Google
102%
Increase in visits to primary offer page
49%
Increase in homepage visits
28%
Decrease in bounce rate